Top 3 YouTube Features You Should Use in 2022
YouTube is the most popular video platform on the planet.
But you already knew that.
What you might not know though is that YouTube is also the second most visited website on the planet right after Google!
Or that people watch over one billion hours of video content every day worldwide.
Or even that 70% of viewers bought a product or service from a brand after seeing it on YouTube.
We could go on for hours listing the impressive stats that the platform generates every year.
Yes, YouTube is a no-brainer for businesses looking to increase their reach and ultimately, improve their bottom line.
Yet, not all YouTube business accounts are created equal.
To be successful on YouTube you need to keep up to date with the ever-changing trends and new features on the platform.
Too time-consuming?
We’ve done the groundwork for you and listed below three main YouTube trends you need to keep an eye on in 2022.
Trend #1 YouTube Shorts
In 2021, TikTok was the most downloaded app in the world.
In just a few years, the video-sharing platform has gained a lot of traction quickly reaching the staggering number of 1 billion monthly active users.
How?
By allowing users to express themselves in fun and engaging short videos using cool effects and features such as lip-syncing, karaoke, or, more recently, reaction videos.
So, it’s no surprise that YouTube got to work and launched its own version of TikTok’s snappy video format in March 2021.
The new format enables content creators and brands to record short videos for up to 60 seconds and connect with a new audience. They can upload multiple video segments, clip them together, and add captions, great tracks, and fun effects.
With an average attention span of 8 seconds, YouTube shorts are a great tool for businesses to catch their target audience’s attention moving forward. Expect to see more of them in 2022 and beyond ;)
Trend #2: Live Streaming
Live streaming is becoming a major trend across all social media platforms. So much so that it’s slowly overtaking TV broadcasting.
That’s why some platforms have recently added new features to improve their Live option. For instance, Instagram recently stepped up its game by creating a Live Scheduling tool. This new feature now allows brands to schedule their Live event up to 90 days in advance and send reminders to people who signed up.
And YouTube is no exception.
70% of people prefer YouTube to Facebook or Twitch to watch live streaming videos. The famous 2019 Coachella Live Stream backs up this whooping stat with the video attracting 82.9 million viewers in the first week of the festival!
Live streaming allows content creators and businesses to make their content more interactive.
Rather than pre-recording a video and responding to comments afterward, YouTube Live enables brands to create virtual events and engage with their audience in real-time. You can also use the feature to build hype around your events over time with special guests, reveals, major announcements, or Q&A sessions.
Now, due to the popularity of Live Streaming across all social media platforms, YouTube has been working hard to improve its Live feature. It has recently released three new features including:
- Live polls to make your videos even more interactive.
- Subscribers-only chat to deepen your connection with your existing audience.
- Expansion of clips, making video segments of up to 60 seconds shareable.
Live streams should continue booming in the coming years so jump on the bandwagon if you haven’t already ;)
Trend #3: New Content Creation Features
As the most popular video platform in the world, YouTube is constantly improving its features to help brands and content creators boost their engagement.
We’ve listed below two of the latest new content creation features the platform has recently released. Be sure to pay attention as they’re a game-changer when it comes to improving engagement.
- Introduction of ‘’Video Chapters’’
Ever typed a few keywords into the YouTube search bar, clicked on the first video, only to end up having to watch the entire thing just to find the answer to your question? Or worse, never get an answer to your question?
Frustrating, isn’t it?
That’s exactly why YouTube recently created a ‘’Video Chapters’’ option. How does ‘’Video Chapters’’ work?
Creators can now apply timestamps to their videos, automatically enabling chapters. This means that users can now see chapter titles appear on the bottom part of a video and easily navigate content. In other words, this fantastic feature allows viewers to easily jump to the sections of your video they’re interested in.
YouTube’s ‘’Video Chapters’’ option has been designed to improve your audience’s experience and boost your visibility, so make sure to leverage this powerful tool in 2022!
- Premieres
Premieres allows creators to publish a pre-recorded video while simultaneously engaging with their audience through live comments. Publishing a Premiere is easy. All you need to do is upload your video, and choose the date and time you want it to go live.
A visible watch page will then be created to promote your video and let YouTube users know when it will Premiere. The Premiere watch page is also a great way to engage with viewers before and during the Premiere.
How To Grow Your YouTube Channel From There
While using the latest YouTube features is important to make the most of the platform and boost your engagement, growing a YouTube channel requires consistent high-quality video content.
Your videos need to bring value to your viewers and be engaging. Not a video production expert?
You’re in luck, we are ;)
At New Evolution Video, we combine our passion for video marketing, and video production and our cutting-edge equipment to produce high-converting videos for our clients. So, don’t hesitate to get in touch if you need help creating awesome videos to boost your YouTube channel.
Further Reading
To help you sharpen your video production skills and create better videos, we regularly publish tips and tricks on how to create better videos as well as the latest video trends.
Here are some of our latest blogs:
